From the Virtual Desk of Tony Laidig!
RE: Using artificial intelligence for marketing...what?!
If you have ever tried to sell ANYTHING, you have likely already discovered that generating highly effective marketing copy, blog posts, and e-mails is hard work. Even with a massive amount of experience, you’re still at the mercy of your creativity to get marketing messages right, and you are at the mercy of data for every other task.
You’ve spent hours, days, even weeks creating sales copy, and it still just doesn’t seem to work. And then there is ALL the OTHER content you need to write...ad copy video scripts, e-mails, etc. And just when you think it can’t get any worse – along comes the dreaded word ‘blogging’. Your palms start sweating, your gut is burning and you want to throw up!
Even though I have personally been in the marketing game for 15+ years now, I STILL find the process maddening at times!